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Learn To Drive Impressive Sales & Engage Customers At Europe’s Only 1 Day, Premier Alcohol & Drinks Event For CEOs & Marketing Directors


22 CEOs & Marketing Directors Reveal How To Boost Sales With Hot New Trends, Flavours & Ingredients, Insights Into Consumer & Shopper Behaviours, The Latest Health, International, Digital Comms, Packaging & Alcohol-Free Trends, Plus Insider On-Trade & Off-Trade Perspectives

A Brand-Led, One-Day Conference & Networking Event, 19th June 2018, One America Square, Central London. Download The Brochure. Group Discounts Available - Send 3 For The Price Of 3.

22 Brands & On-Trade & Off-Trade Retailers Outline Attention-Grabbing, Cutting-Edge Innovation & Marketing Strategies To Boost Sales, Harness Hot New Trends & Flavours, Capitalise On Consumer & Shopper Insights & Monetise The Latest Health, International, Packaging, Digital, Alcohol-Free, Retailer &  Communications Trends

  1. What’s The Next Big, Game-Changing Craze? Leverage the hottest consumer insights and on-trend flavours to get ahead of the competition
  2. Monetise Consumer Insights & Shopper Behaviours: Drive sales with the latest and emerging purchasing, consumption and occasions habits
  3. Tap Into Health & Wellbeing Trends: Meet consumer expectations and perceptions, without compromising on quality
  4. What’s Hot In The World Of Soft Drinks & Alcohol-Free? What learnings can be applied and where are the innovation opportunities for the alcohol industry?
  5. Attention-Grabbing On-Trade & Off-Trade Presence: Retailer insights, expectations and predictions!
  6. Low-Cost, High-Impact Packaging & Labelling Innovations: Boost sales with innovative, appealing, stand-out packaging formats and communications
  7. Hot, New International Trends, Flavours & Influences: Channel the latest overseas trends to deliver exciting, innovative products at home
  8. PLUS! Craft Beer & Gin Snapshots…

  • 22 Alcohol Brands & Retailers Speaking From The Frontline
  • 1 Compact, Insight-Led Day
  • Mixologist & Sommelier Insights
  • 83%+ Average Senior, Client-Side Audience (based on previous food and drink conferences)
  • 5 Breakout Discussions: Technology, Mixologist Insights, Cider, International Trends, Digital Comms
  • 3 Interactive Panel Discussions: ‘Hot New Trends & Flavours’, ‘On-Trade & Off-Trade Insights’ & 'Soft Drinks & Alcohol-Free’
  • 9 Interactive Sessions On The Hottest, Latest Trends & Innovations
  • 1 Conference Chairman: Discuss the key takeaways from each session
  • Facilitated Networking Hosts
  • Open Q&A

1 Day. 22 Brands & Retailers Speaking: Hot New Trends & Flavours ★ Consumer & Shopper Insights ★ Craft Beer ★ Health & Wellbeing Trends ★ Soft Drinks & Alcohol-Free Trends ★ On-Trade & Off-Trade Perspectives ★ Packaging & Labelling Innovations ★ Gin ★ International Trends & Predictions



Can you help alcohol professionals monetise the hottest new trends? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@alcoholtrendsconference.com.

Book your exhibition stand and two delegate passes before this Thursday for only £2,399 +VAT (Save £400).  Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.


08.30 Registration – Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting & Chair’s Opening Remarks
Hector Gorosabel, Chief Executive Officer, Asahi Europe Ltd

HOT NEW TRENDS & FLAVOURS PANEL DISCUSSION

09.20 What’s The Next Game-Changing Big Craze? Leverage & Exploit The Hottest Consumer Insights & On-Trend Flavours To Get Ahead Of The Competition

David Burlton, Malmaison HDV, Sommelier of the Year, Hotel Du Vin

CONSUMER & SHOPPER INSIGHTS

09.50 Monetise Current & Emerging Consumer Trends & Shopper Insights To Win Big & Drive Impressive Sales
Giles Mountford, Category & Trade Marketing Manager, Mast-Jägermeister SE

Alan Mahon, Founder, Brewgooder

CRAFT BEER SNAPSHOT - THE NEXT BIG THING

10.10 What Makes Craft “Craft” & What Do Consumers Expect From Craft Brewers? Are Sour & Flavoured Beers Likely To Flourish As The Next Big Thing?
Ben Lockwood, Beer & Cider Procurement Manager, Mitchells & Butlers

10.30 Informal Networking Break & Morning Refreshments

BONUS SESSION

11.00 The Impact of Concept Testing with Insights on Demand
George Clarkson, Account Director, Toluna

HEALTH & WELLBEING TRENDS

11.30 Tap Into The Latest Health Trends & Consumer Expectations & Perceptions To Drive Sales…Without Compromising On Taste & Quality

Speaker To Be Announced; Please Check Website For Details

SOFT DRINKS & ALCOHOL-FREE PANEL DISCUSSION

11.50 What’s Hot In The World Of Soft Drinks, What Learnings Can Be Applied & Where Are The Innovation Opportunities For The Alcohol Industry?

Emma Wykes, GM, Seedlip

Jack Scott, Co-founder, Dash Water

Jason Sennitt, Head of Merchant’s Heart, Lucozade Ribena Suntory

Henry Chevallier Guild, Co-founder, Nonsuch Shrubs

12.20 Lunch & Informal Networking For Delegates, Partners & Speakers

FACILITATED INFORMAL PEER-TO-PEER DISCUSSIONS

A) Technology
Michael Codd, Digital Marketing & Innovation Lead Europe, AB InBev

B) Mixologist Insights
Hiten Makwana, Mixologist, Gordon Ramsay Restaurants

C) Cider
Matthew Langley, Insight & Innovation Manager, Westons Cider
D) International Trends
Mauricio Orbe Garcés, Director Strategy & Business, Development, Birra Peroni
Asahi Europe Ltd
E) Digital Communications

F) Millennials

13.20 Afternoon Chair’s Opening Remarks

ON-TRADE & OFF-TRADE INSIGHTS - PANEL DISCUSSION

13.40 Harness Insights, Expectations & Predictions From Our Panel Of On- & Off-Trade Retailers To Help You Grab Their (& The Consumers’) Attention!

Jamie Matthewson, Buying Manager - Beer, Cider, Spirits & Tobacco, Waitrose Ltd

Holly Hewett, Marketing Manager - Premium Country Pubs, Mitchells & Butlers
Richard Dennett, Senior Buyer - Beers, Cider, Spirits, The Co-op

PACKAGING INNOVATIONS & LABELLING

14.10 Appeal To Customers With Low-Cost, High-Impact, Sustainable Packaging Innovations Which Attract Attention & Maximise Sales
Speaker To Be Announced; Please Check Website For Details

THE RISE OF THE COFFEE COCKTAIL

14.10 Join Gemma at ILLVA Saronno as she explores the meteoric rise of the coffee cocktail

Gemma Monaghan, On Trade Marketing Manager – Disaronno & Tia Maria, ILLVA Saronno SpA

BONUS SESSION

14.30 How To Win Market Share Through Perfect Store Execution
Luca Pagano, CEO, BeMyEye

15.00 Informal Networking Break & Afternoon Refreshments

See the agenda for our Consumer-Driven Packaging Trends & Innovations Day on 16th May in London.

GIN - DOUBLE PERSPECTIVE

15.30 Will The Gin Boom Fizzle Out, Or Will The Craze Continue? If It’s Here To Stay, What Opportunities Are There To Innovate?
15.30 Eric Sampers, Global Brand Director, The Gin Hub (Pernod Ricard)
15.50 David Richardson, Regulatory & Commercial Affairs Director, The Wine & Spirit Trade Association

INTERNATIONAL TRENDS & PREDICTIONS

16.10 Capitalise On International Trends, Flavours & Influences To Deliver Exciting, Innovative Products At Home
David Burlton, Malmaison HDV, Sommelier of the Year, Hotel Du Vin

16.30 Chair’s Closing Remarks

16.40 Official Close Of Conference

Please check the website regularly for updates and newly-confirmed speakers. For more information on how to get involved in The Alcohol Trends & Innovations Conference, please call +44 (0)203 479 2299 or email info@alcoholtrendsconference.com.