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Excite, Engage & Win Market Share! Hear How 18 Senior Speakers Including Asahi Europe, AB InBev, Waitrose & More Are Monetising The Hottest Alcohol Trends & Innovations

Excite, Engage & Win Market-Share! Learn To Boost Sales With Hot New Trends, Flavours & Ingredients, Insights Into Consumer & Shopper Behaviours, The Latest Health, International, Digital Comms, Packaging & Alcohol-Free Trends, Plus Insider On-Trade & Off-Trade Perspectives

A Brand-Led, One-Day Conference & Networking Event, 19th June 2018, One America Square, Central London. Download the brochure. Book before 19th April to save £100!

18 Brands & On-Trade & Off-Trade Retailers Outline Attention-Grabbing, Cutting-Edge Innovation & Marketing Strategies To Boost Sales, Harness Hot New Trends & Flavours, Capitalise On Consumer & Shopper Insights & Monetise The Latest Health, International, Packaging, Digital, Alcohol-Free, Retailer &  Communications Trends

  1. What’s The Next Big, Game-Changing Craze? Leverage the hottest consumer insights and on-trend flavours to get ahead of the competition
  2. Monetise Consumer Insights & Shopper Behaviours: Drive sales with the latest and emerging purchasing, consumption and occasions habits
  3. Tap Into Health & Wellbeing Trends: Meet consumer expectations and perceptions, without compromising on quality
  4. What’s Hot In The World Of Soft Drinks & Alcohol-Free? What learnings can be applied and where are the innovation opportunities for the alcohol industry?
  5. Attention-Grabbing On-Trade & Off-Trade Presence: Retailer insights, expectations and predictions!
  6. Low-Cost, High-Impact Packaging & Labelling Innovations: Boost sales with innovative, appealing, stand-out packaging formats and communications
  7. Hot, New International Trends, Flavours & Influences: Channel the latest overseas trends to deliver exciting, innovative products at home
  8. PLUS! Craft Beer & Gin Snapshots…

  • 18 Alcohol Brands & Retailers Speaking From The Frontline
  • 1 Compact, Insight-Led Day
  • Mixologist & Sommelier Insights
  • 83%+ Average Senior, Client-Side Audience (based on previous food and drink conferences)
  • 5 Breakout Discussions: Technology, Mixologist Insights, Cider, International Trends, Digital Comms
  • 3 Interactive Panel Discussions: ‘Hot New Trends & Flavours’, ‘On-Trade & Off-Trade Insights’ & 'Soft Drinks & Alcohol-Free’
  • 9 Interactive Sessions On The Hottest, Latest Trends & Innovations
  • 1 Conference Chairman: Discuss the key takeaways from each session
  • Facilitated Networking Hosts
  • Open Q&A

1 Day. 18 Brands & Retailers Speaking: Hot New Trends & Flavours ★ Consumer & Shopper Insights ★ Craft Beer ★ Health & Wellbeing Trends ★ Soft Drinks & Alcohol-Free Trends On-Trade & Off-Trade Perspectives ★ Packaging & Labelling Innovations ★ Gin ★ International Trends & Predictions

Can you help alcohol professionals monetise the hottest new trends? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@alcoholtrendsconference.com.

Book your exhibition stand and two delegate passes before 19th April for only £2,399 +VAT (Save £400).  Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

08.30 Registration – Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting & Chair’s Opening Remarks
Hector Gorosabel, Chief Executive Officer, Asahi Europe Ltd

09.50 Monetise Current & Emerging Consumer Trends & Shopper Insights To Win Big & Drive Impressive Sales
Giles Mountford, Category & Trade Marketing Manager, Mast-Jägermeister SE


09.20 What’s The Next Game-Changing Big Craze? Leverage & Exploit The Hottest Consumer Insights & On-Trend Flavours To Get Ahead Of The Competition

Mark Hopper, Head of Innovation, SHS Group – Drinks Division

David Burlton, Malmaison HDV, Sommelier of the Year, Hotel Du Vin


09.50 Monetise Current & Emerging Consumer Trends & Shopper Insights To Win Big & Drive Impressive Sales
Giles Mountford, Category & Trade Marketing Manager, Mast-Jägermeister SE


10.10 What Makes Craft “Craft” & What Do Consumers Expect From Craft Brewers? Are Sour & Flavoured Beers Likely To Flourish As The Next Big Thing?
Ben Lockwood, Beer & Cider, Procurement Manager, Mitchells & Butlers

10.30 Informal Networking Break & Morning Refreshments

11.00 Bonus Session; Reserved For Exclusive Partner: To get involved in The Alcohol Trends & Innovations Conference, please email info@alcoholtrendsconference.com or call +44 (0)20 3479 2299 for more details.


11.30 Tap Into The Latest Health Trends & Consumer Expectations & Perceptions To Drive Sales…Without Compromising On Taste & Quality

Speaker To Be Announced; Please Check Website For Details


11.50 What’s Hot In The World Of Soft Drinks, What Learnings Can Be Applied & Where Are The Innovation Opportunities For The Alcohol Industry?

Emma Wykes, GM, Seedlip

Jack Scott, Co-founder, Dash Water

Jason Sennitt, Head of Merchant’s Heart, Lucozade Ribena Suntory

Henry Chevallier Guild, Co-founder, Nonsuch Shrubs

12.20 Lunch & Informal Networking For Delegates, Partners & Speakers


A) Technology
Michael Codd, Digital Marketing & Innovation Lead Europe, AB InBev

B) Mixologist Insights
Hiten Makwana, Mixologist, Gordon Ramsay Restaurants

C) Cider
Matthew Langley, Insight & Innovation Manager, Westons Cider
D) International Trends
Mauricio Orbe Garcés, Director Strategy & Business, Development, Birra Peroni
Asahi Europe Ltd
E) Digital Communications

F) Millennials

13.20 Afternoon Chair’s Opening Remarks


13.40 Harness Insights, Expectations & Predictions From Our Panel Of On- & Off-Trade Retailers To Help You Grab Their (& The Consumers’) Attention!

Jamie Matthewson, Buying Manager - Beer, Cider, Spirits & Tobacco, Waitrose Ltd

Holly Hewett, Marketing Manager - Premium Country Pubs, Mitchells & Butlers
Richard Dennett, Senior Buyer - Beers, Cider, Spirits, The Co-op


14.10 Appeal To Customers With Low-Cost, High-Impact, Sustainable Packaging Innovations Which Attract Attention & Maximise Sales
Speaker To Be Announced; Please Check Website For Details

14.30 Bonus Session; Reserved For Exclusive Partner: To get involved in The Alcohol Trends & Innovations Conference, please email info@alcoholtrendsconference.com or call +44 (0)20 3479 2299 for more details.

15.00 Informal Networking Break & Afternoon Refreshments

See the agenda for our Consumer-Driven Packaging Trends & Innovations Day on 16th May in London.


15.30 Will The Gin Boom Fizzle Out, Or Will The Craze Continue? If It’s Here To Stay, What Opportunities Are There To Innovate?
15.30 Eric Sampers, Global Brand Director, The Gin Hub (Pernod Ricard)
15.50 David Richardson, Regulatory & Commercial Affairs Director, The Wine & Spirit Trade Association


16.10 Capitalise On International Trends, Flavours & Influences To Deliver Exciting, Innovative Products At Home
David Burlton, Malmaison HDV, Sommelier of the Year, Hotel Du Vin

16.30 Chair’s Closing Remarks

16.40 Official Close Of Conference

Please check the website regularly for updates and newly-confirmed speakers. For more information on how to get involved in The Alcohol Trends & Innovations Conference, please call +44 (0)203 479 2299 or email info@alcoholtrendsconference.com.

PLUS! Don't Miss The Consumer-Driven Packaging Trends & Innovations Day, Asia House, Central London,
16th May 2018

Creating Profitable & Engaging Packaging Offerings With Insights Into The Latest Consumer-Driven Packaging Trends & Innovations: Recycling & Sustainability • Attention-Grabbing Packaging • Packaging Functionality & Formats • Messaging & Marketing • Packaging Innovations

09.15 Registration & Coffee, Objective Setting

09.45 GIC Welcome, Interactive Voting Introduction & Morning Chair and Co-Chair’s Opening Remarks

Kevin Vyse
Senior Packaging Technologist & Circular Economy Lead
Marks & Spencer

Tom Stone
Brand Business Leader


10.00 Cost-Effective, Functional & Recyclable Packaging Alternatives Which Satisfy Sustainably-Conscious Consumers & Fulfil Eco-Friendly Business Ethics

  • How do your packaging choices impact shopper decision-making processes – especially when it comes to recyclable or biodegradable packaging?
  • Weighing up the financial viability of choosing eco-friendly packaging alternatives: how great are the anticipated returns, costs incurred and possible savings?
  • Glass, paper, metal, cork, plastics… considering the carbon footprint and recyclability of varying packaging options to ascertain the best fit for your business and products
  • Are there any quick wins or straight swaps out there which compare on functionality and price?

Rob Thompson
Packaging Technologist
The Co-op


10.30 Stand Out On The Shelf With Attention-Grabbing Packaging Innovations Which Promote Your Brand In-Store
Don’t let your packaging let your product down! Engaging shoppers in-store and triggering purchases with best-in-class product presentation which keeps pace with packaging evolution, grabs attention.

11.00 Morning Refreshment Break & Informal Networking


11.30 Reinvigorate Your Range With Innovative Product Delivery Formats & Robust Functional Packaging

  • From new lip gloss applicators to baby food pouches to ‘tear ’n’ share’ bags: boost consumer interest with packaging innovations which increase ergonomic product function and delivery
  • How do packaging formats differ per shopping channel? Exploring the different packaging options for convenience vs. online vs. main store
  • save on costs with new materials, formats and breakage-reducing packaging while maintaining the integrity of your products

12.00 Attention-Grabbing Packaging

Justin Kempson
Sales & Innovation Director,
Charpak Ltd

12.15 Lunch and Informal Networking For Delegates, Partners & Speakers

12.45 Breakout Sessions During Lunch

A) Single Serve

B) New Packaging Formats

C) International Influence

D) Natural Materials

E) Premium/Luxury

F) Convenience/Food-To-Go Packaging

13.15 Afternoon Chairperson’s Opening Remarks


13.30 Best-In-Class Packaging Messages Which Engage Consumers & Effectively Convey Ingredients, Nutrition & Product Claims

  • From natural and clean label to salt and sugar content; on-trend messaging which ensures your packaging showcases your product innovation and piques consumer interest
  • Bring your product claims to life in the aisle with packaging colours, themes and designs which reflect the latest trends and embody your claims
  • How do you best display your messages, information, ingredients or allergens to stand out or appeal to consumers in a clear, and effective, way?

14.00 Bonus Session; Reserved For Exclusive Partner: To get involved in The Consumer-Driven Packaging Trends & Innovations Conference, please email info@packaginginnovations.com or call +44 (0)20 3479 2299 for more details.


14.30 Staying One Step Ahead By Identifying The Next Hot Trends & Concepts For Fit-For-Future Packaging Which Attracts Attention

  • Keeping an eye on evolving packaging trends to spot quick, easy and cost-effective ideas which maintain a competitive edge and brand Recognition
  • From bento lunch boxes to cute Korean beauty items, what are the international trends sweeping into the UK?
  • Taking inspiration from other industries, how can you translate new, innovative concepts to your own products?
  • What are going to be the key materials of the future?
  • How is the consumer consciousness around packaging evolving – and what can we do as manufacturers to keep one step ahead of the game?

Rita Janoshazi
Senior Packaging Development Manager
Nomad Foods Europe – Bird’s Eye

Kevin Vyse
Senior Packaging Technologist & Circular Economy Lead
Marks & Spencer

Tom Stone
Brand Business Leader

Rob Thompson
Packaging Technologist
The Co-op

Further speakers to be announced

15.00 Closing Keynote Presentation

15.30 Chair’s Closing Remarks

16.00 Official Close Of Packaging Day